About Hybrid Cinema
We work with filmmakers, content creators, and production companies to build or expand their fanbase for their work’s release.
With over 30 years of production experience and led by world-renowned filmmaker Jon Reiss, author of Think Outside the Box Office, we use online marketing tactics community outreach and local partnerships with grassroots organization to help you connect with audiences and distributors who are right for your work.
Looking for a marketing or distribution strategist? We advise creators on all stages of content production, from development and fundraising through exhibition – all with an eye on your release and how best to reach your target audience.
“Working with Jon Reiss and Hybrid Cinema was an amazing experience. I learned so much from working with them that it has changed my entire thought process about film distribution.”
– Bob Hercules, Director A Good Man, Maya Angelou and Still I Rise
“There are few consultants, in any field, who are primarily motivated by love — but in Jon’s case, it’s clearly his love of film that motivates him to do his work. He is a passionate, invaluable resource for filmmakers looking to find their audience.”
– Jeffrey Kusama-Hinte, Producer The Kids Are Alright, Thirteen, Laurel Canyon
I was lucky to first encounter Jon Reiss at IFP Filmmaker Labs while I was still editing my film. I took dozens of pages of notes during his workshops on outreach and distribution which framed the distribution choices I made for Hooligan Sparrow. After the festival premiere of my film, Jon gave me invaluable strategic counsel on how best to execute a theatrical release that would best serve my film, my goals and my budget. The release triggered great reviews and we ended up on the short list!”
– Nanfu Wang Producer/Director Hooligan Sparrow
Jon Reiss has been a tremendous “secret weapon” in the battle to create a powerful film that can reach its largest potential audience in the complex digital landscape of today. From creatively strategizing the positioning of the project, to specific help with key personnel hires and fiscal sponsorship, advice on our website and social media, to insightful notes on the first show reel, Jon has been there for me and the film in a highly impactful way. I feel extremely fortunate to be able to rely on Jon’s depth of experience, invaluable personal relationships and unrivaled ability to “think outside the box office” to help take the Desolation Center project to its most exciting possible outcome. ”
– Stuart Swezey – Producer/Director Desolation Center
“Hybrid Cinema was the perfect social media partner for our theatrical release. They truly cared about the success of our campaign, thoroughly researched our demographic to ensure messaging was spot-on and always offered creative ideas to take our social media to the next level.”
– Laura Goodenow Producer Year By The Sea
My film would be on a shelf or streaming for free if it wasn’t for Hybrid Cinema. For an independent filmmaker, making a movie feels like running a marathon but dealing with distribution feels like doing an Ironman without training. Hybrid created a detailed business/marketing and distribution plan and has been executing it beautifully since. Guiding me through the process Jon and his team has handled our outreach, screenings campaign, social media, content creation, website with incredible results.”
– Sabine El Gemayel Producer/Director Generation Zapped
I can’t say enough about how instrumental Hybrid Cinema was not only launching our new non-profit Next7.org but in helping us run our first campaign to protect the organic label. We had six weeks to do both – and Jon was never flustered, constantly patient and rock solid. I was impressed how his film marketing skills translated to the world of non-profits. Hybrid got our website up in a week and arranged the filming of all our rallies around the county, creating two crucial videos for us. He is both a brilliant strategist and intensely practical – I don’t know if we could have accomplished what we did without his guidance.”
– Lisa Stokke Founder/Executive Director Next7.org
When it comes to completing, marketing and distributing a film, nobody does it better than Jon Reiss. From his first-hand experience as a filmmaker and producer to his dynamic, innovative teaching style, Jon has a true grasp on the marketplace and can help you understand your place in it. A lot of people preach about the importance ‘finding your audience’ but Jon takes it a step further and gives you direct access to the roadmaps and compasses we all need stay focused, stay on point and look good doing it. ”
– Amy Dotson, Deputy Director & Head of Programming, IFP
“Without all the preparation that Jon had us undergo during post production, we would not have been equipped to make decisions on theatrical, digital, community and educational distribution. I would recommend [Jon] to anyone, no matter how green or how seasoned.”
– Sanjay Rawal, Director (Food Chains)
“After three years work on our feature documentary Living on One Dollar, we thought the hard part was finally over. We couldn’t have been more wrong. Jon guided us through the constantly shifting landscape of distribution. He helped us to first define our goals and then develop a phased strategy to accomplish them. In the end, our results together were tangible – from being the #1 documentary on iTunes, to being showcased on Netflix’s homepage banner. Most importantly we have been able to raise over $430,000 so far for poverty alleviation programs.”
– Chris Temple | Co-Founder and Director | LivingonOne
“Jon gave us a comprehensive, customized plan for our film, on a fast turnaround. He generously made himself available at odd hours when we were negotiating a deal and needed a fast response. I now use his book as my bible.”
– Lisa Leeman, Director/Producer Awake, One Lucky Elephant
“After struggling to find representation for my film OFF THE RAILS, Jon connected me immediately with a sales agent who secured a fantastic deal for me. Jon helped me strategize my outreach to influencers and niche groups that ended up championing my film. Jon guided me through the daunting theatrical landscape with the wisdom and brutal honesty I needed as a first-time filmmaker.”
– Adam Irving, Director, Off the Rails
“Jon Reiss is a walking encyclopedia of Everything You Ever Needed to Know About Independent Filmmaking. He understands the increasingly complicated worlds of DIY and traditional distribution so that you don’t have to. He shows you how to strategize successful campaigns and maximizes the impact of your film. He’s smart and generous with what he knows and is worth every penny.”
– Director/Producer Sara Terry Folk, Fambul Tok
“Our talks with Jon during a time of tremendous change and growth for our company helped us build a path forward that honored our body of work and allowed us to dream bigger than we were comfortable doing for ourselves.”
– Producers Julie Keck & Jessica King, King is a Fink Productions
Consultation and Strategy
We’ll give you the guidance you need to find the best path for your content. We’ll help create a release strategy, taking into consideration your project and career goals, your audience and how best to reach them, as well as potential avenues for distribution.
Weighing different marketing or distribution options? We’ll help you decide.
Marketing and Distribution Engagement
After developing a customized strategy, we’ll supervise or join your team to manage the audience engagement process. In addition to our in-house social media team and preferred outreach managers we can bring on the right talent needed for a successful release, including theatrical bookers, publicists, graphic designers, editors, or others as needed.
We also facilitate online and offline partnerships, community outreach, local screenings, and other grassroots marketing efforts.
Boost your online presence and develop communities that support your work with professional social media management, targeted Facebook ads, curated posts, content and engagement, and content from now through your release. Not only will a well-established social media presence drive traffic to your current project, it will help you generate lifelong fans who follow your work your whole career.
With over thirty years production experience, we advise on film productions at every stage of the process, from development to fundraising to post-production. We’ll help with scheduling, shooting methodology, budget review and creation, hiring crew, creating feedback screenings, and more.
Consultation & Strategy
Intrepid young filmmaker Nanfu Wang follows maverick activist Ye Haiyan (a.k.a Hooligan Sparrow) and her band of colleagues to Hainan Province in southern China to protest the case of six elementary school girls who were sexually abused by their principal. World Premiere Sundance Film Festival, Shortlisted for the Academy Awards Best Feature Documentary, Hot Docs, Full Frame, Sheffield, and numerous other festivals and awards.
Consultation & Strategy
Next 7 is a grassroots organization bringing people together who believe in advocating ideas and solutions to benefit the next 7 generations. Hybrid Cinema helped launch Next7 as a non-profit organization as well as their first campaign “Protect Organic”.
Consultation & Strategy
Hybrid Cinema is running the outreach and screenings campaign and social media for Generation Zapped which investigates the potential dangers of prolonged exposure to Radio Frequencies (RF) from wireless technology.
Year by the Sea
Karen Allen stars as an empty nester who retreats to Cape Cod where she embarks upon a quest to set herself free. Hybrid Cinema ran social media for this 70 city theatrical release.
An official selection at the Cannes Film Festival, writer/director Michael O’Shea’s debut feature The Transfiguration follows troubled teen Milo who hides behind his fascination with vampire lore.
Consultation & Strategy
Jon Reiss is the Senior Lab Leader at The IFP Filmmaker Labs where he works with ten documentary and ten narrative filmmakers each year. The lab ensures that emerging voices receive the support and industry exposure necessary to complete, market and distribute their first feature.
Consultation & Strategy
The first film to be made about the incomparable Maya Angelou. Sundance FF, Full Frame, Sheffield Docs Audience Award at AFI Docs, PBS Broadcast American Masters. Hybrid Cinema coordinated the Oscar campaign for this award winning documentary.
The Food Cure
Consultation & Strategy
THE FOOD CURE documentary tells the stories of six cancer patients who turn their backs on conventional medicine and opt for a controversial nutritional treatment instead.
Consultation & Strategy
From self-proclaimed basement hoarders to the famed Hatch Show Print, Pressing On: The Letterpress Film explores the question: why has letterpress survived in a digital age?
“I can’t say enough about how instrumental Hybrid Cinema was not only launching our new non-profit Next7.org but in helping us run our first campaign to protect the organic label. We had six weeks to do both – and Jon was never flustered, constantly patient and rock solid. I was impressed how his film marketing skills translated to the world of non-profits. Hybrid got our website up in a week and arranged the filming of all our rallies around the county, creating two crucial videos for us. He is both a brilliant strategist and intensely practical – I don’t know if we could have accomplished what we did without his guidance.” Lisa Stokke Founder/Executive Director Next7.orgHybrid Cinema helped launch Next7.org as well as their first campaign Protect Organic to advocate to protect the organic label. Hybrid created the website for Next7.org and supervised the filming of all rallies and created a compelling video to explain this complex issue. The campaign garnered over 100,000 petition signatures Go to Next7.org
My film would be on a shelf or streaming for free if it wasn’t for Hybrid Cinema. For an independent filmmaker, making a movie feels like running a marathon but dealing with distribution feels like doing an Ironman without training. Hybrid created a detailed business/marketing and distribution plan and has been executing it beautifully since. Guiding me through the process Jon and his team has handled our outreach, screenings campaign, social media, content creation, website with incredible results. Sabine El Gemayal Producer/Director Generation ZappedGENERATION ZAPPED investigates the potential dangers of prolonged exposure to Radio Frequencies (RF) from wireless technology; it’s effects on our health and well-being, as well as the health and development of our children. From its links to breast and brain cancer, to its associations with increased infertility and genetic mutations related to autism and ADHD, to newly developed illnesses, such as Electrical Hyper-Sensitivity (EHS). Hybrid Cinema revamped the website and social media for the film including creating a wide variety of assets to promote the film and the screenings campaign. Hybrid has also run the outreach and screenings campaign for the film, creating all necessary collateral materials and affiliate program. GenerationZapped.com
"It is has been a great pleasure to work with Hybrid Cinema on my feature film The Transfiguration. We had a tight timeline and Jon and Charles jumped in at full speed. Our new website was up in amazingly short period of time with a great, exciting design. Any changes I wanted were done immediately. On the social front, they have been creative, thorough and thoughtful. Helping us increase our facebook engagement, and getting us up and going strong on twitter and instagram. We are very happy with our numbers as well as the content. They are incredibly communicative and came up with a great game plan at the get go. I enjoy talking and working with them, and they are a true asset to our team as we move toward our theatrical opening. I would definitely work with them again, and have already recommended them to friends and colleagues." Susan Leber, Producer
"I've seen it time and time again: Jon helps filmmakers figure out what it takes to make a good film great, as well as how and to ensure that industry (and audiences) alike take notice." Amy Dotson Deputy Director IFPWhen it comes to completing, marketing and distributing a film, nobody does it better than Jon Reiss. From his first-hand experience as a filmmaker and producer to his dynamic, innovative teaching style, Jon has a true grasp on the marketplace and can help you understand your place in it. A lot of people preach about the importance ‘finding your audience’ but Jon takes it a step further and gives you direct access to the roadmaps and compasses we all need stay focused, stay on point and look good doing it. Amy Dotson, Deputy Director & Head of Programming, IFP Jon Reiss is the Senior Lab Leader of the IFP Filmmaker Labs and with Ted Hope created the framework for taking the IFP Rough Cut Lab and transforming it into a finishing, distribution and marketing lab. The IFP Filmmaker Labs ensure that talented, emerging voices receive the support, resources, and industry exposure necessary to complete, market and distribute their first feature. Focusing exclusively on low-budget features , this highly immersive program provides filmmakers with the technical, creative and strategic tools necessary to launch their films – and their careers.
Working with Jon Reiss and Hybrid Cinema was an amazing experience. I learned so much working with them. It has changed my entire thought process about film distribution. Director Bob Hercules, A Good Man, Maya Angelou, and Still I Rise
Jon Reiss is a filmmaker, author and media strategist who founded Hybrid Cinema in 2010 to help filmmakers, film organizations and companies navigate the ever changing world of film distribution and marketing.
Jessica Fuselier is a PMD for Hybrid Cinema living in Los Angeles with a diverse background in non-profit work, technology and community outreach. She has worked for non-profits ranging from refugee support to alternative to incarceration programs, has helped pioneer community outreach programs on film sets in Texas and Oklahoma, spent four years as a coder in the Austin start up scene, and is now working to bridge her passions together while helping films find and target their audience.
Charles Rice – Rice, a native Texan and graduate (with honors) from Texas Christian University, brings an extensive background in both the entertainment industry and social media marketing to the Hybrid Cinema team. He is currently their Social Media Director.
With over 15+ years experience working in the independent marketing and distribution space, Liz Ogilvie’s focus is on brand partner and community outreach, marketing strategy for traditional and hybrid exhibition releases including digital outreach.