5 Do’s and Don’t’s on a Successful Video On Demand Release

I met with Nolan from Gravitas, who I feel is one of the companies that really gets VOD for independents,  and he started saying – “filmmakers should watch out for this… it would be great if filmmakers would do…”  And since he was listing them off – I immediately asked him to write up 5 Dos and 5 Don’ts of VOD for filmmakers – and he graciously obliged – and here it is – Thank you so much Nolan for your continued generosity in helping filmmakers navigate this new space: By Nolan Gallagher, Founder and CEO Gravitas Ventures Jon Reiss was gracious enough to ask me to write this blog post to help shed some perspective on how to navigate the increasingly exciting (and complex) world... More

Keys to a Successful Film Launch Pt 1

Keys to a Successful Film Launch Pt  1 By Jon Reiss and Sheri Candler For the past six months, my company, Hybrid Cinema, has been working on the release of Bob Hercules’s new documentary film Joffrey: Mavericks of American Dance,about the history of the Joffrey ballet. This is a capsule post to explain the highlights of launching a documentary into the marketplace when working with a modest budget. Future posts will go more in depth on certain aspects of this release. With at least 35,000 feature films on the film festival circuit every year, by some estimates, very few films are going to premiere at one of the top 5 film festivals.   When that happens, filmmakers need to decide what is the best launch for their film.   We concluded that... More

Report from the UK: The PMD, Digital Rights and Booking Theatrical in the UK

I’m back now from my trip to the UK – workshop and consulting at the Edinburgh Film Festival as well as a workshop at the London Film School.  What I love about travelling and doing these workshops is meeting people who are really helping change the lives of filmmakers, creating tools and resources to help them release and monetize their films! First – in Edinburgh: I had dinner with Peter and Andy from Distrify which I think is an incredibly powerful Broadband VOD platform.  The most significant aspect of it is that it not only allows your audience to share your trailer (with a direct ability to buy) but it also incentivizes your audience (and others) to do this via a built-in affiliate program.  You can also set different price points... More

Back to Writing – 3 More Books

I have embarked on writing again and have two new books in the works and one more on the horizon.   First off, I am writing a book on the Producer of Marketing and Distribution or PMD.  In the tradition of Think Outside the Box Office, the book will define the role and responsibilities specific to the PMD, lay out best practices for those wanting to be PMDs,  lay out the tasks for a PMD over the lifecycle of a film, provide guidance on how to fulfill those tasks.  This includes developing a marketing and distribution plan and budget, the PMD in prep, production and post, audience engagement, timing of rights, as well as different marketing and distribution options available to films.  The book will cover education of PMDs and will propose... More

Prevent Film Piracy and Globally Monetize Instantly

Today’s guest post is by filmmaker Solomon Mac-Auley who contacted me to offer his opinion about a DIY Digital alternative that I have been intrigued by called Egg Up.   Egg Up offers an elegant solution for filmmakers to monetize their films via Electronic Sell Through (previously known as Download to Own) by selling a film digitally while protecting it from being copied.    I was curious as to how consumer experience was with the service – so here is Solomon’s feeling about Egg Up: Prevent Film Piracy and Globally Monetize Instantly by Solomon Mac-Auley, QNX LTD The Challenge: Piracy is the biggest worldwide threat to the film industry. The internet and social media have made it easy for consumers to pirate and share movies illegally.... More

Ride The Divide Part 3: Digital Rights and Merchandise

In Part 2 of this 3 part series on Ride the Divide, I examined the strategic, well executed, and successful event strategy that Hunter Weeks and Mike Dion engaged. In this third and final part, I will take a look at their merchandise and digital strategies and execution. Finally, I will touch on some of the key points that they have learned so far on this journey. Merchandise They began selling “plain vanilla” versions of their DVDs at their live events. They started selling from their online store in April just after their world premiere at Vail Film Festival (DVD, Poster, Soundtrack). To date they have grossed $55,000 from all merchandise in the on-line store (this includes around $13,000 for the screening boxes). They’ve sold 1300 DVDs... More