How to Craft a Marketing and Distribution Plan That’s Right for You

How to Craft a Marketing and Distribution Plan That’s Right for You

Here is a post published by FIND after the marketing presentation I made at Film Independent in August. by KIMBERLY MARCELA DURON So! You have a great idea for a film. Even better: the pieces are coming together for the film to actually be produced. While you’re thinking about things like funding, filling key positions and casting, other aspects of filmmaking—like marketing and distribution—may seem like they should take the back burner. But this is precisely where filmmaker, author and distribution expert Jon Reiss would disagree. Reiss begins his Members workshop at Film Independent by reminding the audience of the oversaturated film market, citing an average of 2,000 years worth of content uploaded to YouTube alone per month. “Your... More

10 Key Points on How to Move Forward With Outreach and Impact for Documentary Film

A Report from the IFP Filmmaker Lab by Jon Reiss With all the trauma of this past week, I at least had the good fortune of spending it at the IFP Filmmaker Lab in NYC.   We all showed up Wednesday morning stunned/tired from watching returns all night/depressed.   Some stayed home but by the middle of the morning nearly all the filmmaking teams had turned up. I say that I was fortunate because one of the things that I love about the labs is that we become a community of support for each other. Even though my morning presentation was on something as banal (for last week) as budgeting and timing a release – we were all reminded about how important stories and art can be to inspire, motivate, create community and express our humanity.... More