Today’s video concerns the fundamental principle of how every film is different and needs a unique marketing and distribution plan. To create this plan, filmmakers need to examine:
1. Their Goals
2. Their Film
3. Their Audience
4. Their resources.
I spend a little extra time on goals again talking about “Ride the Divide” and how right before distribution, the producer and director didn’t realize that they had disparate goals. The director, Hunter Weeks, wanted the film to help launch a new film, the producer, Mike Dion, wanted to recoup. They ultimately decided to pursue monetization first. However in doing so they were actually able to meet the goals of launching new projects – but they realized without setting one goal first – they would have had trouble achieving either one.
Future posts will cover the other topics of your film, your audience, your resources.