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I’m excited to be heading to the IDFA festival and market in Amsterdam today! I’ll be attending BritDocs Global Impact Producers Assembly on Saturday – then doing three presentations over the next 5 days:

First on Sunday November 22nd 10am – 11:45 I will be doing a Distribution Crash Course for the newly launched Impact Academy in the Netherlands. I’ll be covering event theatrical, educational, broadcast and VOD and how to make those releases work in relationship with each other. Location Meetberlage (Oudebrugsteeg 9, 1012 JN Amsterdam).

Next same day Sunday at 13:00-15:00 I will be doing a Distribution and Marketing Masterclass for the IDFA Academy about creating an overall strategy for a film’s release in a hybrid model focusing on goals, audience engagement, and working within resources with a little taste of event theatrical and VOD. From the IDFA Academy program: “During the workshop, you will learn how to set goals for your release, the essentials of audience engagement, how to release your films digitally and timing factors in a release. In addition, you are encouraged to consider how your work fits into your entire career so that you can keep your audiences with you in the future.” (Kloveniersburgwal 50, 1012 CX Amsterdam)

Lastly with all the excitement about Impact Producers at this IDFA, on Wednesday November 25th at 11:30am I will be doing a presentation at the Industry Office about the Producer of Marketing and Distribution what that role is, how is it similar and different from an impact producer, what the responsibilities are, and how to pay one. (Vijzelstraat 4, 1017 HD Amsterdam)

If you are at IDFA would love to meet you.

This is me!

Jon headshot 11.16